SAN DIEGO, June 4, 2024 – NP Digital, a leading end-to-end digital marketing agency, today announced it has entered into an agreement to acquire SearchGuru, accelerating its geographic expansion across the Asia-Pacific region. The strategic acquisition bolsters NP Digital’s SEO, paid media, and creative capabilities in key APAC markets, solidifying its position as an industry disruptor while unlocking new growth opportunities for its global enterprise clients.
Founded in Malaysia by Larry Lim, SearchGuru has offices across Australia, India, Malaysia, Singapore, and Hong Kong, bringing over 120 digital marketing specialists to NP Digital’s existing 270-person APAC team. The company has an impressive track record delivering performance marketing solutions for major brands like Club Med, Nespresso, Maybank, DHL, Mercedes-Benz, Grab, and JobStreet. SearchGuru’s customer-centric approach aligns seamlessly with NP Digital’s values and culture.
“Acquiring SearchGuru reaffirms our commitment to meeting evolving client needs through expanded global talent and capabilities,” said Mike Gullaksen, CEO of NP Digital. “Our organic growth across Asia-Pacific has been remarkable, and this combination with SearchGuru’s expertise will deepen our impact, creating new efficiencies as we help brands capitalize on opportunities worldwide.”
The merger unites NP Digital’s robust marketing technology stack with SearchGuru’s localized APAC proficiency, delivering a comprehensive suite of data-driven performance solutions for clients across finance, insurance, travel, beauty and other key verticals.
“Over the past 11 years, we’ve grown from a small local agency with a team of 4 people to a regional leader with over 120 specialists driving consistent revenue growth,” said Larry Lim, CEO of SearchGuru. “Joining forces with NP Digital elevates our business to the global stage.”
Larry Lim, co-founder SearchGuru
The SearchGuru acquisition marks NP Digital’s latest strategic growth move following the 2024 purchase of creative agency REBL House and the 2023 acquisition of search listening technology AnswerThePublic.
About NP Digital:
NP Digital is a global digital marketing agency focused on enterprise and mid-market challenger brands. Underpinned by its proprietary technology division and platform Ubersuggest, NP Digital is regarded as one of the fastest-growing, award-winning performance marketing agencies in the industry. NP Digital views marketing through a consultative lens that takes a holistic view when applying specialist execution to build meaningful partnerships. These partnerships include some of the world’s most prominent Fortune 500 brands in addition to mid-size, DTC challenger-type organizations. NP Digital spans across the globe with 800 employees in 19 different countries and 40 of the 50 U.S. states.
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